The main menu reflects Mercedes' elegant brand image.
This interactive program was designed to give an engaging recap of the Mercedes-Benz Tonight's First Course event. The event was produced to support the introduction of the new C-class vehicles and combined fine dining at upscale restaurants in 17 major markets across the country with on-site test drives of new Mercedes C240 sedans. The app was aimed at Mercedes' corporate executives to illustrate the success of the promotion, and features:
- Exciting video segments of consumer engagements and reactions.
- Video interviews of Mercedes dealers praising the event, profiles of restaurants and locations with owner interviews, and field staff interviews conveying the excitement of the event and consumer reactions.
- Graphic support with facts, figures, and charts with printable PDFs that launch into Adobe Acrobat Reader.
- A presentation that launches into PowerPoint with detailed recap information including: event schedules, program results, key learnings, and market-specific results.
