Texperience

The Miller Brewing Company Texperience is a traveling exhibit that tours events all over Texas, from Rodeos in Houston to the State Fair in Dallas. Created to help increase awareness for Miller brands, the Texperience is an interactive mobile unit comprised of two semi-trucks that open up to form one giant, tented pavilion of approximately 7,225 square feet.

Featuring a music theater, boxing ring, replica race car, a mini-brewery tour, and memorabilia from Texas sports stars Emmitt Smith and Tim Duncan, Miller Brewing donates $1 for every visitor that attends to the Adelante Fund Scholarship Program, a non-profit organization established to help Hispanic college students.

All of these live activities are supported by interactive kiosks with touch screen monitors built into the shapes of giant cans of Miller beer. Each of the kiosks has these features:

• Tell us about yourself — collects user information and beer brand and buying preferences and transmits it wirelessly to a server locked in a safe room of the truck.
• Information about the Adelante Fund in Texas and how it is supporting Texan students.
• Interactive games — such as a football game that mimics the retro football video games by Coleco and Mattel, the Crew Chief Challenge where the player takes on the role of crew chief and has to manage a NASCAR race car, and "The Perfect Pour", a multimedia exercise that teaches how to pour the perfect glass of beer and challenges players to do it themselves.
• A virtual brewery tour that walks users through the various steps of the beer brewing process.
• Miller in Texas — an important subject to Texans as Miller employs more than 800 Texans while brewing more than 100 millions cases a year at their Fort Worth Brewery — an economic impact of over $600 million dollars annually.

All of the kiosks are presented both in English and Spanish, with users choosing their language preference when they first access the kiosk.